The real-world system used to grow a profitable coffee cart business
Founder, Goodhart Coffee
Trusted by hundreds of growing event businesses
"We were able to 4x our growth from year one to year two by switching to Flashquotes last January and implementing all of Justin's suggestions!"
Justin Goodhart started Goodhart Coffee in 2017 with a single cart at farmers markets.
Today, Goodhart Coffee operates 57+ carts across multiple cities, serves 4,000+ events per year, and generates over $1M in annual revenue—making it one of the largest mobile coffee catering operations in America.
More importantly, Justin has made every mistake in the book (and invented a few new ones).
This masterclass shows you the exact systems, redundancies, and organizational strategies that allow Goodhart Coffee to deliver consistently excellent service at massive scale—and how you can apply these principles to your own business, whether you're running 1 cart or 50.
30 minutes of unfiltered insights from 7 years and 10,000+ events
The Color-Coded Organization System – How Justin uses color-coded boxes to eliminate forgotten equipment and streamline setup for 57 carts across multiple cities
Custom Cart Design That Survived 10,000+ Events – The exact specifications, materials, and fabrication process for carts that withstand daily use without breaking
The "Purple Box" Backup System – Why Justin keeps $30 backup parts that have saved hundreds of $700 services from disaster
20-Minute Professional Setup Process – The step-by-step system that makes cart assembly fast, foolproof, and presentable for any barista
Expensive Mistakes You Can Avoid – Real stories of what went wrong (smashed syrup bottles, forgotten porta filters, cart design failures) and how Justin fixed them
3D Printing for Custom Parts – How to design and produce custom accessories, brackets, and organizers that don't exist off-the-shelf
Why Operational Excellence = More Revenue – The direct connection between system reliability and the ability to charge premium prices and scale to multiple locations
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Mobile event service business owners: coffee cart operators, photo booth companies, bar cart services, dessert cart businesses, and similar mobile event services.
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